Workday Warrior

Creative & Art Direction + Strategy

The Workday Warrior Collection features a more refined style and silhouette for Duluth Trading but keeps its hardworking features and benefits that Duluth is known for. To make sure this collection felt special, I lead the creative team to differentiate this collection from the rest of the Duluth line. I worked with our marketing, ecomm and merchandising teams to bring this unique collection to life in various channels.