Full Length Video
Single Product Highlight - Hand Lotion
Single Product Highlight - Hand Scrub
Single Product Highlight - Shaving Cream
Spit & Polish
Concept + Creative Direction + Art Direction
Duluth Trading Co.'s market-buy apothecary products were selling so well, they decided to launch their own line. I was involved from day one, leading the digital effort across video, email, and web. The goal: distinguish Spit & Polish from the competition with witty, dual-gender appeal—all while keeping the visuals true to Duluth's no-nonsense brand character.