Full Length Video
Single Product Highlight - Hand Lotion
Single Product Highlight - Hand Scrub
Single Product Highlight - Shaving Cream
Spit & Polish
Concept + Creative Direction + Art Direction
Duluth Trading Co. had such big success with market-buy apothecary products that they wanted to launch their own line. I was involved in this launch from the very beginning and led the digital efforts for video, email and web assets. We wanted to distinguish this line differently from the competition, keep it dual-gender and use witty language, all while keeping the visuals fitting to the Duluth Trading brand character.