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  • Big Dam Birthday
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  • The Underwear Overshare
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  • Logos
  • Thimbleberry House
  • Video
  • uniball 207 Plus+
  • Duluth Wayforgers®
  • Duluth Social Content
  • The Underwear Overshare
  • Tyrese Gibson
  • Spit & Polish
  • Florsheim Shoe Co.
  • Photo
  • Best Made Co.
  • Stacy Adams
About
Contact
Jeremy Espersen
  • Projects
  • uni® Start Your Story
  • uniball 207 Plus+
  • Duluth Wayforgers®
  • Florsheim Shoe Co.
  • 40 Grit
  • Museum of Man Area
  • Duluth Social Content
  • Big Dam Birthday
  • Workday Warrior
  • The Underwear Overshare
  • Stacy Adams
  • Spit & Polish
  • Tyrese Gibson
  • Nunn Bush ATC
  • Logos
  • Thimbleberry House
  • Video
  • uniball 207 Plus+
  • Duluth Wayforgers®
  • Duluth Social Content
  • The Underwear Overshare
  • Tyrese Gibson
  • Spit & Polish
  • Florsheim Shoe Co.
  • Photo
  • Best Made Co.
  • Stacy Adams
About
Contact

Florsheim Shoe Co.

Rebranding a 100+ year old company is always an honor. Doing it a second time? Now that's just mad. Working with the Florsheim brothers, as well as the whole Florsheim marketing and design teams, I was asked to rebrand this historic shoe company. I asked the question, "How can we push this company into visual modernity without removing it's rich history and heritage?" Below is the result and what this, now global company, is pushing forward with, changing all packaging, marketing materials, store signage, and all licensed products worldwide.

© Jeremy Espersen | 2021