Jeremy Espersen is a creative executive and brand leader with nearly two decades of experience leading teams and transforming brands across lifestyle, apparel, and consumer markets.
He has driven measurable business growth through integrated creative strategy, building high-performing teams, modernizing legacy brands, and delivering campaigns people actually connect with.
Over the course of his career, he's led brand transformations for heritage companies finding their footing in a modern market (including the kind where you dig through the archives to unearth the good stuff). He's scaled DTC brands, built in-house studios and production capabilities from scratch, and developed creative operations systems that give teams room to thrive without losing sight of business goals. His work has spanned omnichannel campaigns, rebrands, product launches, and everything in between across digital, social, video, packaging, retail, and experiential.
He believes the best creative organizations run on clarity, trust, and a little productive discomfort. His focus is on creating the conditions where great work happens: the right people, the right systems, and a culture where big ideas get the support they need to become real.
These days, he's most energized by the leadership side of the work. Mentoring talent, building team culture, and partnering with other executives to connect creative and brand strategy to business outcomes. He still stays close to the work, not because he has to, but because it makes him a better leader.
He brings structure to creativity, calm to chaos, and just enough weirdness to keep things interesting.
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Brands: Duluth Trading Company, Florsheim Shoes, Stacy Adams, Wildhawk, Uniball, POSCA, Red Kap, Public Rec, Miracle-Gro, Follett Higher Education