uniball 207 Plus+ Product Video - Hero :30s
uniball 207 Plus+ Product Video - Alt. :15s
uniball 207 Plus+
Creative Direction + Launch Strategy
agency partner - Fresh Coast Collective
As the creative director leading the uniball 207 Plus+ gel pen project, I led the development of a product video series that showcased the unique features of this new product. I worked closely with a creative agency to create a hero video and multiple alt videos for social reels and YouTube ads that would resonate with our target audience and effectively communicate the value of the pen. Throughout the project, I was hands-on and involved in initial creative direction to editing and post-production. The end result is a visually stunning and engaging video series that captured the essence of the new 207 Plus+ gel pen, and new retail placement in major retailers like Target and Walmart.