• Projects
  • Museum of Man Area
  • Secret Walls X POSCA
  • Florsheim Shoe Co.
  • uni® Start Your Story
  • The Underwear Overshare
  • Duluth Wayforgers®
  • Big Dam Birthday
  • uniball 207 Plus+
  • POSCA MOP'R
  • uni® Fresh Start Kit
  • Spit & Polish
  • Workday Warrior
  • Stacy Adams
  • Duluth Social Content
  • Tyrese Gibson
  • Nunn Bush ATC
  • Video
  • The Underwear Overshare
  • Florsheim Shoe Co.
  • Duluth Wayforgers®
  • POSCA MOP'R
  • uni® Start Your Story
  • uniball 207 Plus+
  • Duluth Social Content
  • Tyrese Gibson
  • Spit & Polish
  • Photo Direction
  • Best Made Co.
  • Florsheim 125th Anniversary
  • Stacy Adams
About
Contact
Jeremy Espersen
  • Projects
  • Museum of Man Area
  • Secret Walls X POSCA
  • Florsheim Shoe Co.
  • uni® Start Your Story
  • The Underwear Overshare
  • Duluth Wayforgers®
  • Big Dam Birthday
  • uniball 207 Plus+
  • POSCA MOP'R
  • uni® Fresh Start Kit
  • Spit & Polish
  • Workday Warrior
  • Stacy Adams
  • Duluth Social Content
  • Tyrese Gibson
  • Nunn Bush ATC
  • Video
  • The Underwear Overshare
  • Florsheim Shoe Co.
  • Duluth Wayforgers®
  • POSCA MOP'R
  • uni® Start Your Story
  • uniball 207 Plus+
  • Duluth Social Content
  • Tyrese Gibson
  • Spit & Polish
  • Photo Direction
  • Best Made Co.
  • Florsheim 125th Anniversary
  • Stacy Adams
About
Contact

Florsheim Shoe Co.

Creative & Brand Strategy + Art Direction + Design + Production

Rebranding a 100+ year old company is always an honor. Doing it a second time? Now that's just mad. Working with the Florsheim brothers, as well as the whole Florsheim marketing and design teams, I was asked to rebrand this historic shoe company. I asked the question, "How can we push this company into visual modernity without removing it's rich history and heritage?" Below is the result and what this, now global company, is pushing forward with, changing all packaging, marketing materials, store signage, and all licensed products worldwide.

© Jeremy Espersen | 2024