Florsheim Shoe Co.

Creative & Brand Strategy + Art Direction + Design + Production

Rebranding a 100+ year old company is always an honor. Doing it a second time? Now that's just mad. Working with the Florsheim brothers, as well as the whole Florsheim marketing and design teams, I was asked to rebrand this historic shoe company. I asked the question, "How can we push this company into visual modernity without removing it's rich history and heritage?" Below is the result and what this, now global company, is pushing forward with, changing all packaging, marketing materials, store signage, and all licensed products worldwide.