Red Kap

I led the creative direction for Red Kap’s lifestyle photography, shaping a visual narrative that balances authentic workwear heritage with modern brand appeal. From concepting storylines to overseeing on-set execution, I ensured every image conveyed durability, functionality, and style in real-world settings. The result was a cohesive library of lifestyle assets that elevated brand storytelling across campaigns, e-commerce, and social channels—helping Red Kap connect with a broader audience while staying true to its legacy.