Red Kap – Studio

I set the creative direction and executed the art direction on set for Red Kap's studio lifestyle photography, bringing warmth and personality to a traditionally no-nonsense category. Rather than the stiff, serious imagery typical of workwear brands, I concepted scenes rooted in Red Kap's core industries but centered on a love of work—talent outfitted in Red Kap clothing and accessories that highlight their core trades without taking themselves too seriously. The studio setting allowed for tight creative control while still delivering an authentic, lifestyle-driven feel—resulting in e-commerce-ready assets that differentiate Red Kap by showing that workwear can have personality.