Wildhawk

Wildhawk is tackling a topic most men's brands won't touch—bladder leakage—with premium underwear designed to keep guys dry, comfortable, and confident. I directed the brand's photo and video shoot, setting a visual tone that's modern and unapologetic without feeling clinical or, worse, cringe. The goal was to show real guys living their lives—not hiding from an awkward problem, but solving it with a product that actually delivers. The resulting assets gave the brand a library of lifestyle content that elevates their storytelling across e-comm, social, and paid media while reinforcing that this isn't your grandpa's incontinence solution.